/* ============================================================
   aceloop — shared site styles (home + case study pages)
   Palette, type and motion come from the FINAL brand kit
   (brand_guide.pdf §04). The page is the brand white, with cream
   cards on it — chosen over the kit's "warm paper" addendum.
   ============================================================ */

:root {
  color-scheme: light;

  --light:      #fcfbf8;  /* brand white — the page (never pure #fff) */
  --paper:      #f1efe8;  /* Cream — cards and panels on the page */
  --ink:        #161412;  /* near-black — showroom panels, headings */
  --ink-2:      #1f1c19;
  --charcoal:   #2c2a26;  /* body text */
  --soft:       #5d594f;
  --mute:       #8a877f;
  --line:       #dad7cf;
  --hair:       #e6e2d8;
  --orange:     #e8923c;  /* accent only — never body text */
  --orange-hi:  #efa055;

  --on-ink:      #f1efe8;
  --on-ink-soft: rgba(241, 239, 232, 0.70);
  --on-ink-mute: rgba(241, 239, 232, 0.46);
  --on-ink-line: rgba(241, 239, 232, 0.12);

  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans:  "Hanken Grotesk", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --mono:  "IBM Plex Mono", ui-monospace, Consolas, monospace;

  --ease: cubic-bezier(0.23, 1, 0.32, 1);   /* the loop curve — use everywhere */
  --fast: 150ms;
  --base: 320ms;
  --slow: 600ms;

  --shadow-md: 0 6px 24px rgba(22, 20, 18, 0.10);
  --shadow-lg: 0 30px 80px -24px rgba(22, 20, 18, 0.35);

  --wrap: 1240px;
  --gutter: clamp(16px, 4vw, 40px);
  --section: clamp(88px, 11vw, 148px);
  --nav-h: 72px;
}

/* ---------- base ---------- */

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--nav-h) + 16px); }

body {
  margin: 0;
  background: var(--light);
  color: var(--charcoal);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; }
p { margin: 0; }
h1, h2, h3, h4 { margin: 0; font-weight: 400; }
ul { margin: 0; padding: 0; list-style: none; }

:focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; border-radius: 4px; }

.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}

.skip {
  position: absolute; left: 16px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--on-ink); padding: 10px 16px; border-radius: 8px;
  text-decoration: none; font-size: 15px;
}
.skip:focus { top: 12px; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- type ---------- */

.eyebrow {
  display: inline-flex; align-items: center; gap: 12px;
  font: 500 12.5px/1.3 var(--mono);
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--soft);
}
.eyebrow::before {
  content: ""; width: 9px; height: 9px; flex: none;
  background: var(--orange); border-radius: 1.5px;
}
.on-ink .eyebrow { color: var(--on-ink-soft); }

.display {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 400;
  font-size: clamp(46px, 6.3vw, 92px);
  line-height: 0.98;
  letter-spacing: -0.03em;
  color: var(--ink);
}
.display em, .h2 em {
  font-style: italic; font-weight: 300;
  color: var(--orange);
}

.h2 {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 400;
  font-size: clamp(36px, 4.6vw, 62px);
  line-height: 1.02;
  letter-spacing: -0.026em;
  color: var(--ink);
  text-wrap: balance;
}
.h2 em { color: inherit; }

.h3 {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 500;
  font-size: 23px;
  line-height: 1.2;
  letter-spacing: -0.01em;
  color: var(--ink);
}

.lede {
  font-size: clamp(18px, 1.6vw, 20.5px);
  line-height: 1.55;
  color: var(--soft);
  max-width: 50ch;
  text-wrap: pretty;
}

.on-ink, .on-ink .display, .on-ink .h2, .on-ink .h3 { color: var(--on-ink); }
.on-ink .lede { color: var(--on-ink-soft); }
.on-ink .display em, .on-ink .h2 em { color: var(--orange); }

.mono { font-family: var(--mono); font-feature-settings: "tnum" 1; }

/* ---------- buttons ---------- */

.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  height: 50px; padding: 0 24px;
  border-radius: 999px; border: 1px solid transparent;
  font: 500 15.5px/1 var(--sans);
  text-decoration: none; white-space: nowrap; cursor: pointer;
  transition:
    background-color var(--fast) var(--ease),
    border-color var(--fast) var(--ease),
    color var(--fast) var(--ease),
    transform var(--fast) var(--ease);
}
.btn:active { transform: scale(0.97); }
.btn .arrow { transition: transform var(--base) var(--ease); }
.btn:hover .arrow { transform: translateX(3px); }

.btn-primary { background: var(--orange); color: var(--ink); }
.btn-primary:hover { background: var(--orange-hi); }

.btn-ghost { border-color: var(--line); color: var(--ink); background: transparent; }
.btn-ghost:hover { background: rgba(22, 20, 18, 0.045); border-color: var(--mute); }
.on-ink .btn-ghost { border-color: rgba(241, 239, 232, 0.22); color: var(--on-ink); }
.on-ink .btn-ghost:hover { background: rgba(241, 239, 232, 0.07); border-color: rgba(241, 239, 232, 0.4); }

.btn-ink { background: var(--ink); color: var(--on-ink); }
.btn-ink:hover { background: var(--charcoal); }

.btn-sm { height: 40px; padding: 0 18px; font-size: 14.5px; }

.text-link {
  color: var(--ink); text-decoration: none;
  border-bottom: 1px solid rgba(232, 146, 60, 0.5); padding-bottom: 1px;
  transition: border-color var(--fast) var(--ease), background-color var(--fast) var(--ease);
}
.text-link:hover { border-bottom-color: var(--orange); background: rgba(232, 146, 60, 0.1); }
.on-ink .text-link { color: var(--on-ink); }

/* ---------- nav ---------- */

.nav {
  position: sticky; top: 0; z-index: 50;
  transition: background-color var(--base) var(--ease), box-shadow var(--base) var(--ease);
}
.nav.scrolled, .nav.open {
  background: rgba(252, 251, 248, 0.86);
  -webkit-backdrop-filter: saturate(1.4) blur(14px);
  backdrop-filter: saturate(1.4) blur(14px);
  box-shadow: 0 1px 0 var(--hair);
}
.nav-inner {
  max-width: var(--wrap); height: var(--nav-h);
  margin: 0 auto; padding: 0 var(--gutter);
  display: flex; align-items: center; gap: 32px;
}
.brand { display: block; flex: none; }
.brand img { height: 30px; width: auto; }

.nav-menu { flex: 1; display: flex; align-items: center; gap: 32px; }
.nav-links { display: flex; gap: 30px; margin-left: auto; }
.nav-links a {
  position: relative;
  font-size: 15px; color: var(--soft); text-decoration: none;
  transition: color var(--fast) var(--ease);
}
.nav-links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 2px;
  background: var(--orange); border-radius: 1px;
  transform: scaleX(0); transform-origin: left;
  transition: transform var(--base) var(--ease);
}
.nav-links a:hover { color: var(--ink); }
.nav-links a:hover::after { transform: scaleX(1); }

.nav-actions { display: flex; align-items: center; gap: 20px; }
.nav-login { font-size: 15px; color: var(--soft); text-decoration: none; }
.nav-login:hover { color: var(--ink); }

.nav-toggle {
  display: none; margin-left: auto;
  width: 44px; height: 44px; border-radius: 12px;
  border: 1px solid var(--line); background: transparent; cursor: pointer;
  align-items: center; justify-content: center;
}
.nav-toggle span, .nav-toggle span::before, .nav-toggle span::after {
  display: block; width: 18px; height: 1.6px; background: var(--ink); border-radius: 1px;
  transition: transform var(--base) var(--ease), opacity var(--fast) var(--ease);
}
.nav-toggle span { position: relative; }
.nav-toggle span::before, .nav-toggle span::after { content: ""; position: absolute; left: 0; }
.nav-toggle span::before { top: -6px; }
.nav-toggle span::after { top: 6px; }
.nav.open .nav-toggle span { background: transparent; }
.nav.open .nav-toggle span::before { transform: translateY(6px) rotate(45deg); }
.nav.open .nav-toggle span::after { transform: translateY(-6px) rotate(-45deg); }

@media (max-width: 920px) {
  .nav-toggle { display: inline-flex; }
  .nav-menu {
    position: absolute; top: calc(100% + 8px); left: 12px; right: 12px;
    flex-direction: column; align-items: stretch; gap: 8px;
    padding: 12px; border-radius: 18px;
    background: var(--light); box-shadow: var(--shadow-lg); border: 1px solid var(--hair);
    opacity: 0; transform: translateY(-8px); pointer-events: none; visibility: hidden;
    transition: opacity var(--base) var(--ease), transform var(--base) var(--ease), visibility 0s linear var(--base);
  }
  .nav.open .nav-menu {
    opacity: 1; transform: none; pointer-events: auto; visibility: visible;
    transition: opacity var(--base) var(--ease), transform var(--base) var(--ease);
  }
  .nav-links { flex-direction: column; gap: 0; margin: 0; }
  .nav-links a { display: block; padding: 14px 12px; font-size: 17px; color: var(--ink); border-radius: 10px; }
  .nav-links a::after { display: none; }
  .nav-links a:hover { background: var(--paper); }
  .nav-actions { flex-direction: column-reverse; align-items: stretch; gap: 10px; padding: 8px 4px 4px; border-top: 1px solid var(--hair); }
  .nav-actions .btn { height: 50px; }
  .nav-login { text-align: center; padding: 10px; }
}

/* ---------- showroom: the dark panels ---------- */

.showroom {
  position: relative; isolation: isolate; overflow: hidden;
  margin: 0 clamp(8px, 1.3vw, 20px);
  border-radius: clamp(20px, 2.4vw, 32px);
  background: var(--ink);
  color: var(--on-ink);
}
/* the voxel-loop pattern from the brand kit, faded toward the middle */
.showroom::before {
  content: ""; position: absolute; inset: 0; z-index: -2;
  background-image:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='600' height='420'%3E%3Cdefs%3E%3Cpath id='l' d='M7 0h6v6H7zM14 0h6v6h-6zM35 0h6v6h-6zM42 0h6v6h-6zM0 7h6v6H0zM21 7h6v6h-6zM28 7h6v6h-6zM49 7h6v6h-6zM0 14h6v6H0zM21 14h6v6h-6zM28 14h6v6h-6zM49 14h6v6h-6zM7 21h6v6H7zM14 21h6v6h-6zM35 21h6v6h-6zM42 21h6v6h-6z'/%3E%3C/defs%3E%3Cg fill='%23e8923c' fill-opacity='.5'%3E%3Cuse href='%23l' x='220' y='20'/%3E%3Cuse href='%23l' x='520' y='370'/%3E%3Cuse href='%23l' x='20' y='300'/%3E%3C/g%3E%3C/svg%3E"),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='140'%3E%3Cdefs%3E%3Cpath id='l' d='M7 0h6v6H7zM14 0h6v6h-6zM35 0h6v6h-6zM42 0h6v6h-6zM0 7h6v6H0zM21 7h6v6h-6zM28 7h6v6h-6zM49 7h6v6h-6zM0 14h6v6H0zM21 14h6v6h-6zM28 14h6v6h-6zM49 14h6v6h-6zM7 21h6v6H7zM14 21h6v6h-6zM35 21h6v6h-6zM42 21h6v6h-6z'/%3E%3C/defs%3E%3Cg fill='%23f1efe8' fill-opacity='.07'%3E%3Cuse href='%23l' x='20' y='20'/%3E%3Cuse href='%23l' x='120' y='90'/%3E%3C/g%3E%3C/svg%3E");
  -webkit-mask-image: radial-gradient(120% 90% at 50% 50%, transparent 30%, #000 85%);
  mask-image: radial-gradient(120% 90% at 50% 50%, transparent 30%, #000 85%);
}
.showroom::after {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background:
    radial-gradient(700px 480px at 78% 46%, rgba(232, 146, 60, 0.11), transparent 62%),
    radial-gradient(900px 500px at 10% 0%, rgba(241, 239, 232, 0.05), transparent 60%);
}

/* ---------- hero ---------- */

.hero { padding: clamp(44px, 6vw, 92px) 0 clamp(44px, 6vw, 88px); }
.hero-grid {
  max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter);
  display: grid; grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.1fr);
  gap: clamp(36px, 5vw, 76px); align-items: center;
}
.hero-copy .display { margin: 26px 0 26px; max-width: 11ch; }
.hero-copy .lede { margin-bottom: 36px; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-beat {
  margin-top: 34px;
  display: flex; flex-wrap: wrap; align-items: center; gap: 8px 14px;
  font: 400 12.5px/1 var(--mono); letter-spacing: 0.06em; color: var(--on-ink-mute);
}
.hero-beat i { width: 4px; height: 4px; background: var(--orange); border-radius: 1px; }

@media (max-width: 1000px) {
  .hero-grid { grid-template-columns: minmax(0, 1fr); }
  .hero-copy .display { max-width: 14ch; }
}

/* load-in for the hero (everything else reveals on scroll) */
@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }
.rise { animation: rise var(--slow) var(--ease) backwards; animation-delay: var(--d, 0ms); }

/* ---------- demo configurator (hero placeholder) ---------- */

.demo {
  background: var(--ink-2);
  border: 1px solid var(--on-ink-line);
  border-radius: 22px;
  overflow: hidden;
  box-shadow: 0 40px 90px -30px rgba(0, 0, 0, 0.75);
}
.demo-stage {
  position: relative; aspect-ratio: 16 / 10;
  background: radial-gradient(62% 72% at 50% 46%, #3a352f 0%, #26221e 52%, #1b1816 100%);
}
.demo-stage > svg { position: absolute; inset: 0; width: 100%; height: 100%; }

/* the stand-in sofa: colours are registered properties so a swatch change fades */
@property --f { syntax: "<color>"; inherits: true; initial-value: #cdbfa6; }
@property --d { syntax: "<color>"; inherits: true; initial-value: #938a78; }
@property --m { syntax: "<color>"; inherits: true; initial-value: #b4a892; }
@property --h { syntax: "<color>"; inherits: true; initial-value: #d6cab6; }
@property --l { syntax: "<color>"; inherits: true; initial-value: #1f1d1b; }
.sofa {
  transition: --f var(--base) var(--ease), --d var(--base) var(--ease), --m var(--base) var(--ease),
              --h var(--base) var(--ease), --l var(--base) var(--ease);
}
.sofa .f { fill: var(--f); }
.sofa .d { fill: var(--d); }
.sofa .m { fill: var(--m); }
.sofa .h { fill: var(--h); }
.sofa .l { fill: var(--l); }
@keyframes swap { from { opacity: 0; transform: translateY(8px); } }
.sofa-body { animation: swap var(--base) var(--ease); }
.demo-tag {
  position: absolute; top: 14px; left: 14px;
  font: 500 10.5px/1 var(--mono); letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--on-ink-mute);
  padding: 7px 10px; border: 1px solid var(--on-ink-line); border-radius: 999px;
}
.demo-tools { position: absolute; top: 12px; right: 12px; display: flex; gap: 6px; }
.demo-tools span {
  width: 34px; height: 34px; border-radius: 50%;
  display: grid; place-items: center;
  background: rgba(241, 239, 232, 0.06); color: var(--on-ink-soft);
}
.demo-tools svg { width: 17px; height: 17px; }

.demo-panel {
  display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 18px 24px;
  padding: 20px 22px 22px;
  border-top: 1px solid var(--on-ink-line);
}
.opt { border: 0; margin: 0; padding: 0; min-width: 0; }
.opt-wide { grid-column: 1 / -1; }
.opt legend {
  float: left; width: 100%; padding: 0; margin-bottom: 11px;
  font: 500 10.5px/1.2 var(--mono); letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--on-ink-mute);
}
.opt legend output { float: right; letter-spacing: 0.04em; text-transform: none; color: var(--on-ink-soft); font-weight: 400; font-size: 12px; }
.opt-row { clear: both; display: flex; flex-wrap: wrap; gap: 8px; }

.opt label { position: relative; cursor: pointer; }
.opt input { position: absolute; opacity: 0; width: 1px; height: 1px; }
.sw {
  display: block; width: 30px; height: 30px; border-radius: 50%;
  background: var(--c);
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.18), 0 0 0 2px var(--ink-2), 0 0 0 3px transparent;
  transition: box-shadow var(--base) var(--ease), transform var(--fast) var(--ease);
}
.opt label:hover .sw { transform: scale(1.08); }
.opt input:checked + .sw { box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.18), 0 0 0 2px var(--ink-2), 0 0 0 3.5px var(--orange); }
.chip {
  display: inline-flex; align-items: center; height: 32px; padding: 0 12px;
  border-radius: 999px; border: 1px solid var(--on-ink-line);
  font: 400 12.5px/1 var(--mono); color: var(--on-ink-soft);
  transition: background-color var(--base) var(--ease), color var(--base) var(--ease), border-color var(--base) var(--ease);
}
.opt label:hover .chip { border-color: rgba(241, 239, 232, 0.3); }
.opt input:checked + .chip { background: var(--on-ink); color: var(--ink); border-color: var(--on-ink); }
.opt input:focus-visible + .sw, .opt input:focus-visible + .chip { outline: 2px solid var(--orange); outline-offset: 4px; }

.demo-buy {
  grid-column: 1 / -1;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding-top: 18px; border-top: 1px solid var(--on-ink-line);
}
.demo-price { font: 500 26px/1 var(--mono); font-feature-settings: "tnum" 1; color: var(--on-ink); letter-spacing: -0.01em; }
.demo-price small { display: block; margin-top: 7px; font: 400 11px/1 var(--mono); letter-spacing: 0.06em; color: var(--on-ink-mute); }
.demo-price span { display: inline-block; transition: opacity var(--fast) var(--ease), transform var(--base) var(--ease); }
.demo-price span.tick { opacity: 0.35; transform: translateY(3px); transition: none; }

@media (max-width: 520px) {
  .demo-panel { grid-template-columns: minmax(0, 1fr); padding: 18px; }
}

/* ---------- platforms strip ---------- */

.platforms {
  max-width: var(--wrap); margin: 30px auto 0; padding: 0 var(--gutter);
  display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 10px 22px;
  font: 400 12.5px/1.4 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--mute);
}
.platforms strong { font-weight: 500; color: var(--soft); }
.platforms i { width: 4px; height: 4px; background: var(--orange); border-radius: 1px; opacity: 0.8; }

/* ---------- sections ---------- */

.section { padding: var(--section) 0 0; }
.section-head {
  display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: 22px 72px; align-items: end;
  margin-bottom: clamp(44px, 5.5vw, 72px);
}
.section-head .eyebrow { grid-column: 1 / -1; }
.section-head .lede { justify-self: start; }
@media (max-width: 860px) { .section-head { grid-template-columns: minmax(0, 1fr); } }

/* reveal on scroll — only when JS is running, so the page never hides content */
.js .reveal {
  opacity: 0; transform: translateY(22px);
  transition: opacity var(--slow) var(--ease), transform var(--slow) var(--ease);
  transition-delay: var(--d, 0ms);
}
.js .reveal.in { opacity: 1; transform: none; }

/* ---------- 03 the problem ---------- */

.math {
  display: flex; flex-wrap: wrap; align-items: flex-end; gap: 18px clamp(16px, 2.6vw, 40px);
  padding: clamp(28px, 4vw, 52px) clamp(24px, 4vw, 56px);
  background: var(--paper); border-radius: 24px;
}
.term { display: flex; flex-direction: column; gap: 10px; }
.term b {
  font-family: var(--serif); font-optical-sizing: auto; font-weight: 400;
  font-size: clamp(52px, 7vw, 104px); line-height: 0.85; letter-spacing: -0.04em; color: var(--ink);
}
.term span { font: 400 12.5px/1.2 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--mute); }
.op { font: 300 clamp(30px, 3.6vw, 52px)/1 var(--mono); color: var(--orange); padding-bottom: 28px; }
.term.total b { position: relative; align-self: flex-start; }
.term.total b::after {
  content: ""; position: absolute; left: 4px; right: 4px; bottom: -6px; height: 5px;
  background: repeating-linear-gradient(90deg, var(--orange) 0 5px, transparent 5px 7px);
}
.math-note { flex-basis: 100%; margin-top: 14px; font-size: 16px; color: var(--soft); }
/* on phones the sum reads top to bottom, like a receipt */
@media (max-width: 640px) {
  .math { display: grid; grid-template-columns: 26px minmax(0, 1fr); align-items: baseline; gap: 4px 10px; }
  .math > .term:first-child { grid-column: 2; }
  .term { flex-direction: row; align-items: baseline; gap: 12px; }
  .term b { font-size: 56px; }
  .term.total b { align-self: auto; }
  .op { padding-bottom: 0; font-size: 26px; }
  .math-note { grid-column: 1 / -1; }
}

.pains {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 40px;
  margin-top: clamp(48px, 6vw, 80px);
}
.pain { border-top: 1px solid var(--line); padding-top: 24px; }
.pain .num { font: 500 12.5px/1 var(--mono); letter-spacing: 0.12em; color: var(--orange); }
.pain .h3 { margin: 18px 0 10px; }
.pain p { color: var(--soft); font-size: 16.5px; max-width: 36ch; }
@media (max-width: 860px) { .pains { grid-template-columns: minmax(0, 1fr); gap: 28px; } }

/* ---------- 04 how it works ---------- */

.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; counter-reset: step; }
.step {
  display: flex; flex-direction: column;
  background: var(--paper); border-radius: 22px;
  padding: 14px 14px 28px;
}
.step-visual {
  height: 184px; border-radius: 14px; background: var(--light);
  display: grid; place-items: center; overflow: hidden; position: relative;
  margin-bottom: 26px;
}
.step-visual > * { max-width: 100%; min-width: 0; }
.step-head { display: flex; align-items: center; gap: 14px; padding: 0 14px; margin-bottom: 12px; }
.step-head .num { font: 500 12.5px/1 var(--mono); letter-spacing: 0.12em; color: var(--orange); }
.step-head .dots { flex: 1; height: 4px; background: repeating-linear-gradient(90deg, var(--line) 0 4px, transparent 4px 9px); }
.step .h3 { padding: 0 14px; }
.step p { padding: 10px 14px 0; color: var(--soft); font-size: 16.5px; }
@media (max-width: 920px) { .steps { grid-template-columns: minmax(0, 1fr); } }

/* little illustrations inside each step */
.files { display: grid; gap: 8px; transform: rotate(-3deg); }
.file {
  display: flex; align-items: center; gap: 10px;
  padding: 10px 14px; min-width: 190px;
  background: var(--paper); border: 1px solid var(--hair); border-radius: 10px;
  font: 400 13px/1 var(--mono); color: var(--charcoal); box-shadow: 0 1px 2px rgba(22, 20, 18, 0.05);
}
.file:nth-child(2) { transform: translateX(18px); }
.file i { width: 8px; height: 8px; border-radius: 1.5px; background: var(--orange); }
.file:nth-child(2) i { background: var(--charcoal); }
.file:nth-child(3) i { background: var(--mute); }

.rows { width: calc(100% - 40px); max-width: 280px; display: grid; gap: 6px; }
.rowi {
  display: flex; align-items: center; gap: 10px;
  padding: 9px 12px; background: var(--paper); border: 1px solid var(--hair); border-radius: 10px;
  font-size: 13.5px; color: var(--charcoal);
}
.rowi .swatch { width: 16px; height: 16px; border-radius: 50%; flex: none; }
.rowi .p { margin-left: auto; font: 400 12.5px/1 var(--mono); color: var(--soft); }

.snippet {
  max-width: calc(100% - 32px);
  padding: 14px 16px; border-radius: 10px;
  background: var(--ink); color: var(--on-ink-soft);
  font: 400 12.5px/1.6 var(--mono); white-space: nowrap; overflow: hidden; text-overflow: ellipsis;
}
.snippet .t { color: var(--orange); }
.snippet .a { color: var(--on-ink); }
.pill-row { display: flex; gap: 6px; margin-top: 12px; justify-content: center; flex-wrap: wrap; }
.pill {
  font: 400 11.5px/1 var(--mono); letter-spacing: 0.04em;
  padding: 7px 10px; border-radius: 999px; background: var(--paper); border: 1px solid var(--hair); color: var(--soft);
}

/* ---------- 05 case studies ---------- */

.cases { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 20px; }
.cases > :nth-child(4n + 1) { grid-column: span 7; }
.cases > :nth-child(4n + 2) { grid-column: span 5; }
.cases > :nth-child(4n + 3) { grid-column: span 5; }
.cases > :nth-child(4n + 4) { grid-column: span 7; }
@media (max-width: 860px) { .cases > * { grid-column: 1 / -1 !important; } }

.case {
  display: flex; flex-direction: column;
  background: var(--paper); border-radius: 22px;
  overflow: hidden; text-decoration: none; color: inherit;
  transition: transform var(--base) var(--ease), box-shadow var(--base) var(--ease);
}
a.case:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.case-media {
  position: relative; height: clamp(240px, 27vw, 360px);
  display: grid; place-items: center;
  background:
    radial-gradient(70% 80% at 50% 40%, #f3efe7 0%, #e6e0d4 100%);
  overflow: hidden;
}
.case-media .ghost { width: 120px; opacity: 0.16; transition: transform var(--slow) var(--ease), opacity var(--slow) var(--ease); }
a.case:hover .case-media .ghost { transform: scale(1.06); opacity: 0.24; }
.case-media .label {
  position: absolute; left: 16px; bottom: 16px;
  font: 400 11.5px/1 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute);
}
.case-body { display: flex; align-items: flex-end; justify-content: space-between; gap: 20px; padding: 22px 24px 24px; }
.case-meta { font: 400 12px/1.3 var(--mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--mute); margin-bottom: 8px; }
.case .h3 { font-size: clamp(22px, 2.1vw, 28px); }
.status {
  flex: none; font: 500 11px/1 var(--mono); letter-spacing: 0.1em; text-transform: uppercase;
  padding: 8px 11px; border-radius: 999px; background: var(--light); color: var(--soft);
}
.go {
  flex: none; width: 44px; height: 44px; border-radius: 50%;
  display: grid; place-items: center; background: var(--ink); color: var(--on-ink);
  transition: background-color var(--base) var(--ease), transform var(--base) var(--ease);
}
a.case:hover .go { background: var(--orange); color: var(--ink); transform: rotate(-45deg); }

.case-cta {
  display: flex; flex-direction: column; justify-content: center; align-items: flex-start; gap: 18px;
  padding: clamp(28px, 4vw, 52px);
  border: 1.5px dashed var(--line); border-radius: 22px;
}
.case-cta .h2 { font-size: clamp(32px, 3.4vw, 46px); }
.case-cta p { color: var(--soft); max-width: 42ch; }

/* ---------- 06 features ---------- */

.features { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 20px; }
.feature-col {
  background: var(--paper); border-radius: 24px;
  padding: clamp(26px, 3.6vw, 48px);
}
.feature-col .h3 { font-size: clamp(24px, 2.4vw, 32px); font-weight: 400; margin: 18px 0 32px; max-width: 18ch; }
.feature-list { display: grid; gap: 26px; }
.feature { display: grid; grid-template-columns: 46px minmax(0, 1fr); gap: 18px; align-items: start; }
.icon {
  width: 46px; height: 46px; border-radius: 12px; background: var(--light);
  display: grid; place-items: center; color: var(--charcoal);
}
.icon svg { width: 22px; height: 22px; }
.feature h4 { font: 600 16.5px/1.35 var(--sans); color: var(--ink); margin-bottom: 4px; }
.feature p { font-size: 15.5px; color: var(--soft); }
@media (max-width: 860px) { .features { grid-template-columns: minmax(0, 1fr); } }

/* ---------- 07 studio ---------- */

.studio { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: clamp(36px, 6vw, 96px); align-items: center; }
.studio-copy .h2 { margin: 22px 0 22px; }
.studio-copy .lede { margin-bottom: 28px; }
.tags { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 32px; }
.tags span {
  font: 400 12px/1 var(--mono); letter-spacing: 0.08em; text-transform: uppercase;
  padding: 9px 12px; border-radius: 999px; border: 1px solid var(--line); color: var(--soft);
}
.collage { display: grid; grid-template-columns: 1.15fr 1fr; grid-template-rows: 1fr 1fr; gap: 14px; height: clamp(380px, 42vw, 560px); }
.tile {
  position: relative; border-radius: 18px; overflow: hidden;
  background: radial-gradient(80% 90% at 40% 30%, #ece6da 0%, #ddd5c6 100%);
}
.tile:first-child { grid-row: span 2; background: radial-gradient(80% 70% at 50% 35%, #3a352f 0%, #1f1c19 100%); }
.tile:nth-child(3) { background: radial-gradient(90% 90% at 70% 20%, #e9dcc6 0%, #cdbb9f 100%); }
.tile .label {
  position: absolute; left: 14px; bottom: 14px;
  font: 400 11px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase;
  padding: 7px 10px; border-radius: 999px; background: rgba(252, 251, 248, 0.82); color: var(--soft);
}
.tile:first-child .label { background: rgba(241, 239, 232, 0.1); color: var(--on-ink-soft); }
@media (max-width: 920px) {
  .studio { grid-template-columns: minmax(0, 1fr); }
  .collage { height: 420px; }
}

/* ---------- 08 pricing ---------- */

.plans { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; align-items: stretch; }
.plan {
  position: relative; display: flex; flex-direction: column;
  background: var(--paper); border-radius: 24px;
  padding: 32px 30px 30px;
}
.plan-name { font: 500 12.5px/1 var(--mono); letter-spacing: 0.16em; text-transform: uppercase; color: var(--soft); }
.plan-for { margin-top: 12px; font-family: var(--serif); font-size: 21px; line-height: 1.3; color: var(--ink); }
.plan-price { margin: 28px 0 6px; display: flex; align-items: baseline; gap: 8px; }
.plan-price b { font: 500 46px/1 var(--mono); letter-spacing: -0.03em; color: var(--ink); }
.plan-price span { font: 400 13px/1 var(--mono); color: var(--mute); }
.plan-note { font-size: 14px; color: var(--mute); margin-bottom: 26px; }
.plan ul { display: grid; gap: 12px; padding-top: 24px; border-top: 1px solid var(--line); margin-bottom: 32px; }
.plan li { position: relative; padding-left: 22px; font-size: 15.5px; }
.plan li::before {
  content: ""; position: absolute; left: 2px; top: 0.55em;
  width: 7px; height: 7px; background: var(--orange); border-radius: 1.5px;
}
.plan .btn { margin-top: auto; width: 100%; }

.plan-featured { background: var(--ink); border-color: var(--ink); color: var(--on-ink); }
.plan-featured .plan-name { color: var(--on-ink-soft); }
.plan-featured .plan-for, .plan-featured .plan-price b { color: var(--on-ink); }
.plan-featured .plan-price span, .plan-featured .plan-note { color: var(--on-ink-mute); }
.plan-featured ul { border-top-color: var(--on-ink-line); }
.plan-flag {
  position: absolute; top: 28px; right: 26px;
  font: 500 10.5px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase;
  padding: 7px 10px; border-radius: 999px; background: var(--orange); color: var(--ink);
}
.plans-foot { margin-top: 28px; text-align: center; font: 400 13px/1.6 var(--mono); color: var(--mute); }
@media (max-width: 920px) { .plans { grid-template-columns: minmax(0, 1fr); max-width: 520px; margin: 0 auto; } }

/* ---------- 09 faq ---------- */

.faq { display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr); gap: 40px clamp(40px, 6vw, 96px); }
.faq-intro .h2 { margin: 22px 0 20px; }
.faq-intro p { color: var(--soft); }
.qa { border-top: 1px solid var(--line); }
.qa:last-child { border-bottom: 1px solid var(--line); }
.qa summary {
  list-style: none; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 24px 0;
  font-family: var(--serif); font-size: clamp(19px, 1.7vw, 22px); line-height: 1.3; color: var(--ink);
}
.qa summary::-webkit-details-marker { display: none; }
.qa .plus { position: relative; flex: none; width: 30px; height: 30px; border-radius: 50%; border: 1px solid var(--line); transition: background-color var(--base) var(--ease), border-color var(--base) var(--ease); }
.qa .plus::before, .qa .plus::after {
  content: ""; position: absolute; left: 50%; top: 50%; width: 11px; height: 1.5px;
  background: var(--ink); transform: translate(-50%, -50%);
  transition: transform var(--base) var(--ease);
}
.qa .plus::after { transform: translate(-50%, -50%) rotate(90deg); }
.qa[open] .plus { background: var(--orange); border-color: var(--orange); }
.qa[open] .plus::after { transform: translate(-50%, -50%) rotate(0deg); }
.qa summary:hover .plus { border-color: var(--mute); }
.qa p { padding: 0 56px 26px 0; color: var(--soft); max-width: 62ch; }
@media (max-width: 860px) { .faq { grid-template-columns: minmax(0, 1fr); } .qa p { padding-right: 0; } }

/* ---------- 10 book a call ---------- */

.book { margin-top: var(--section); padding: clamp(52px, 7vw, 108px) 0; }
.book-grid {
  max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter);
  display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(40px, 6vw, 96px); align-items: center;
}
.book .h2 { margin: 22px 0 22px; font-size: clamp(42px, 5.4vw, 76px); }
.book .lede { margin-bottom: 30px; }
.checks { display: grid; gap: 14px; margin-bottom: 36px; }
.checks li { position: relative; padding-left: 28px; color: var(--on-ink); }
.checks li::before {
  content: ""; position: absolute; left: 2px; top: 0.5em;
  width: 9px; height: 9px; background: var(--orange); border-radius: 1.5px;
}
.book-alt { margin-top: 22px; font-size: 15px; color: var(--on-ink-mute); }

.cal {
  position: relative;
  background: var(--light); color: var(--charcoal);
  border-radius: 22px; padding: 26px;
  box-shadow: 0 40px 90px -30px rgba(0, 0, 0, 0.7);
}
.cal-ph {
  position: absolute; top: -13px; left: 26px;
  font: 500 10.5px/1 var(--mono); letter-spacing: 0.12em; text-transform: uppercase;
  padding: 7px 10px; border-radius: 999px; background: var(--orange); color: var(--ink);
}
.cal-top { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; margin-bottom: 4px; }
.cal-top h3 { font: 600 17px/1.3 var(--sans); color: var(--ink); }
.cal-top span { font: 400 12.5px/1 var(--mono); color: var(--mute); }
.cal-sub { font-size: 14px; color: var(--mute); margin-bottom: 20px; }
.cal-month { display: flex; justify-content: space-between; align-items: center; font: 500 13px/1 var(--mono); letter-spacing: 0.06em; color: var(--ink); margin-bottom: 12px; }
.cal-grid { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 4px; text-align: center; }
.cal-grid .dow { font: 400 10.5px/1 var(--mono); letter-spacing: 0.08em; color: var(--mute); padding: 6px 0 8px; text-transform: uppercase; }
.cal-grid span:not(.dow) { display: grid; place-items: center; height: clamp(34px, 3.4vw, 42px); border-radius: 10px; font: 400 13px/1 var(--mono); color: #b5b1a8; }
.cal-grid .open { color: var(--ink); background: var(--paper); font-weight: 500; }
.cal-grid .picked { background: var(--ink); color: var(--on-ink); font-weight: 500; }
.cal-times { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 6px; margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--hair); }
.cal-times span { text-align: center; padding: 11px 0; border-radius: 10px; border: 1px solid var(--line); font: 400 12.5px/1 var(--mono); color: var(--charcoal); }
.cal-times span:first-child { border-color: var(--orange); background: rgba(232, 146, 60, 0.1); }
@media (max-width: 920px) { .book-grid { grid-template-columns: minmax(0, 1fr); } }
@media (max-width: 420px) { .cal { padding: 20px 16px; } .cal-times { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* ---------- footer ---------- */

.footer { padding: clamp(64px, 8vw, 104px) 0 36px; }
.footer-grid { display: grid; grid-template-columns: minmax(0, 1.5fr) repeat(3, minmax(0, 1fr)); gap: 40px; }
.footer .brand img { height: 34px; }
.decoder { margin-top: 18px; font-family: var(--serif); font-style: italic; font-weight: 300; font-size: 18px; color: var(--soft); max-width: 26ch; }
.footer h4 { font: 500 11.5px/1 var(--mono); letter-spacing: 0.16em; text-transform: uppercase; color: var(--mute); margin-bottom: 18px; }
.footer-col ul { display: grid; gap: 10px; }
.footer-col a { font-size: 15.5px; color: var(--soft); text-decoration: none; transition: color var(--fast) var(--ease); }
.footer-col a:hover { color: var(--ink); }
.footer-base {
  margin-top: clamp(48px, 6vw, 80px); padding-top: 22px; border-top: 1px solid var(--hair);
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px 20px;
  font: 400 13px/1.5 var(--mono); color: var(--mute);
}
.footer-base a { color: var(--soft); text-decoration: none; }
.footer-base a:hover { color: var(--ink); }
.footer-base .beat i { color: var(--orange); font-style: normal; }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } .footer-brand { grid-column: 1 / -1; } }

/* ---------- case study page ---------- */

.cs-head { padding: clamp(40px, 6vw, 88px) 0 clamp(36px, 5vw, 64px); }
.crumbs { display: flex; gap: 10px; font: 400 12.5px/1 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute); }
.crumbs a { color: var(--soft); text-decoration: none; }
.crumbs a:hover { color: var(--ink); }
.cs-head .display { margin: 28px 0 24px; max-width: 14ch; font-size: clamp(44px, 5.6vw, 84px); }
.facts {
  display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0;
  margin-top: clamp(36px, 4vw, 56px); border-top: 1px solid var(--line);
}
.facts div { padding: 18px 20px 0 0; }
.facts dt { font: 400 11.5px/1 var(--mono); letter-spacing: 0.14em; text-transform: uppercase; color: var(--mute); margin-bottom: 10px; }
.facts dd { margin: 0; font-size: 17px; color: var(--ink); }
@media (max-width: 720px) { .facts { grid-template-columns: 1fr 1fr; row-gap: 8px; } }

.cs-stage { padding: clamp(16px, 2vw, 28px); }
.stage-slot {
  min-height: clamp(420px, 56vw, 720px);
  border: 1.5px dashed rgba(241, 239, 232, 0.2); border-radius: 18px;
  display: grid; place-items: center; text-align: center; padding: 32px;
}
.stage-slot .spade { width: 72px; margin: 0 auto 22px; }
.stage-slot p { color: var(--on-ink-soft); max-width: 40ch; margin: 0 auto; }
.stage-slot code {
  display: inline-block; margin-top: 18px; padding: 10px 14px; border-radius: 10px;
  background: rgba(241, 239, 232, 0.06); color: var(--on-ink-soft);
  font: 400 13px/1.5 var(--mono); max-width: 100%; overflow-wrap: anywhere;
}

.story { display: grid; grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr); gap: 40px clamp(40px, 6vw, 96px); }
.story-nav { position: sticky; top: calc(var(--nav-h) + 32px); align-self: start; display: grid; gap: 12px; }
.story-nav a { font: 400 13px/1 var(--mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute); text-decoration: none; }
.story-nav a:hover { color: var(--ink); }
.story-body > section + section { margin-top: clamp(48px, 6vw, 80px); }
.story-body .h2 { font-size: clamp(30px, 3.4vw, 44px); margin: 18px 0 20px; }
.story-body p:not(.eyebrow) { color: var(--soft); max-width: 62ch; font-size: 18px; }
.story-body p:not(.eyebrow) + p { margin-top: 16px; }
@media (max-width: 860px) { .story { grid-template-columns: minmax(0, 1fr); } .story-nav { display: none; } }

.stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; margin-top: 28px; }
.stat { background: var(--paper); border-radius: 18px; padding: 22px; }
.stat b { display: block; font: 500 38px/1 var(--mono); letter-spacing: -0.02em; color: var(--ink); }
.stat span { display: block; margin-top: 10px; font-size: 14.5px; color: var(--soft); }
@media (max-width: 640px) { .stats { grid-template-columns: minmax(0, 1fr); } }

.quote { margin: clamp(48px, 6vw, 80px) 0 0; padding: 0 0 0 28px; border-left: 3px solid var(--orange); }
.story-body .quote p { font-family: var(--serif); font-weight: 300; font-size: clamp(24px, 2.6vw, 34px); line-height: 1.3; color: var(--ink); max-width: 30ch; }
.quote cite { display: block; margin-top: 16px; font: 400 13px/1 var(--mono); font-style: normal; letter-spacing: 0.08em; color: var(--mute); }

.gallery { display: grid; grid-template-columns: 1.3fr 1fr; gap: 14px; }
.gallery .tile { height: clamp(260px, 32vw, 440px); }
@media (max-width: 720px) { .gallery { grid-template-columns: minmax(0, 1fr); } }

.next { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 20px; }
@media (max-width: 860px) { .next { grid-template-columns: minmax(0, 1fr); } }

/* ---------- motion preferences ---------- */

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .rise { animation: none; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  *, *::before, *::after { transition-duration: 0.01ms !important; }
}